Our Story
Lila Brannan, our founder, started The Purpose Club out of her own teenage experience. She knew what it felt like to face pressure, stress, and endless questions about the future without real support - a framework to effectively help her find and pursue a relevant purpose. Like so many others, she wished there were a way to figure out her passions, strengths, and direction earlier in life. That wish turned into a mission.
Today, with AI and constant change shaping the world faster than ever, it’s even harder for teens to know which paths are worth chasing and which ones may disappear. That uncertainty can create stress for teens—and for parents who just want to see their kids thrive.
At The Purpose Club, we challenge the old idea that you need to grind endlessly today just to maybe find your purpose later. We believe that’s outdated, unfair - and unnecessary. You don’t have to wait until “someday” to live with meaning. Purpose can begin now, when your passions and talents connect with real opportunities. That’s where fulfillment is found: in the present, living a purpose-driven life that’s both meaningful and rewarding.
Our purpose-driven mission is simple: to give teens the tools and confidence to discover their unique purpose and build a future that excites them. Along the way, parents gain peace of mind, knowing their kids are not only preparing for success but also finding joy, motivation, and fulfillment in the process.
Because everyone - teen or adult - deserves to wake up each day feeling inspired, focused, and truly alive.
Mission
We help the youth find their individualized purpose to provide a competitive advantage, foster focus and passion, and ease future anxieties.
Vision
We use a unique framework of five steps to find your purpose, and five steps to pursue it. Our hybrid coaching platform guides youth to deeply understand who they are, identify rewarding markets, and enhance their talents in a plan to succeed in pursuing their purpose.
Values
Authenticity - Living a life rich in integrity, grounded in your inner values
Courage - Facing challenges with resilience, embracing growth beyond comfort
Passion - Pursuing what deeply inspires you with dedication and purpose
What Makes Us Unique?
At The Purpose Club, we go far beyond personality quizzes and career assessments. Let’s face it -those tools are often overly generalized and ask you to make quick decisions on questions that deserve deeper thought.
We guide you through thoughtful reflection to uncover what you love doing, what you’re naturally good at, what truly matters to you, and how to build a life around it in a way that feels personal, actionable, and exciting.
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We're not just tests. We're transformation.
Our 10-step framework is rooted in neuroscience, self-reflection, real-world application, easy-to-use web and mobile applications, and community support. You won’t just get a list of careers—you’ll gain clarity, motivation, and a deep sense of direction.
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We help you start right now
No waiting until college or “someday” to live with purpose. Whether it’s launching a small project, shadowing a mentor, or writing your personal mission, we get you taking real steps - today. Because purpose isn't something you find later; it's something you build now.
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We future-proof your path
With AI and automation reshaping industries, traditional advice about “safe” careers no longer applies. We help students future-proof their purpose by focusing on creativity, adaptability, and alignment—traits that never go out of style.
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We teach lifelong tools
Life evolves, and so will you. That’s why we equip students with tools for lifelong realignment—so no matter where life takes you, you’ll know how to reconnect with what matters.
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You Define You
Our process is individualized and empowering. There’s no one-size-fits-all path here—only the one that aligns with your skills, passions, values, and the real world.
Purposeful Team
No matter where you are in your journey, we’re here to help you move forward.
Leading Industry Experts
Dedication. Expertise. Passion.
The team behind Purpose Club - is a passionate group of builders, educators, and innovators united by a shared belief: everyone deserves a clear path to a purpose-driven life. We combine real-world experience, bold thinking, and a deep commitment to helping the next generation thrive. Our culture is rooted in curiosity, authenticity, and action - and we’re here to make purpose personal, practical, and powerful.